Wednesday, September 14, 2011


What do you do with your holiday snaps? Print them out? Make a neat photo album book? Or are you satisfied with just having them up on Facebook?... Perhaps this post shall inspire you to do something different!

Lillie Toogood of GOOD&CO has launched her first range of scarves called The Floater. Each scarf is based on a photograph she had taken on her travels and experiences of different cultures. The photographs are digitally printed on 100% silk, where bold splashes of colour and striking textures catch your eye in the drapery of each scarf. From afar, you probably wouldn't of noticed the images on the scarves but instead identify them as abstract colours and textures. It is here, each Floater scarf undergoes the task of bringing both the wearer and viewer closer to the piece and asking them to imagine the time, place and atmosphere in which the original photo was taken. Questions begin to surface like, what was the weather? Where was the photographer standing? What country or city was this photo taken? ....What else did the photographer see and why was this particular moment captured and not others? For all you photography lovers out there, these scarves are no doubt refreshing and presents a new and innovative medium to communicate visual forms. My favourite out of the collection would have to be Paris By Night, but I also like Brick Lane too. They're all amazing!

Whilst creating this post, I couldn't help but to imagine what one of my favourite photos I took during my trip to Phi Phi would look like. Here is a rough mock-up of it below. Isn't the aqua blue water serene or what! I'll definitely wear that!

For more details on GOOD&CO 's Floater scarves, head to their official site or 'like' them on Facebook

[all images from GOOD&CO official site, Phi Phi photo is my own]

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  1. Oh I've heard of this, if only I had some sort of dramatic and colourful photo it'd be amazing. Your mock up looks amazing too!

  2. OMG!!! this is such a creative scarf!!! I definitely want one!!! Love the "Paris by night"

  3. How amazing!!!?

  4. ohh this is amazing.. I lovee all the scarves.. what a creative idea! you rock girl. p.s. If you haven’t already.. I entered a blogger contest and I really need you to 'like' my picture.. it only takes a second. And the contest only runs until today (Friday) 3pm GMT (+1)! I'd really appreciated. here is an explanation:

  5. What an absolutely amazing idea! Scarves with pictures on them, wow. That must be a great way for photographers to show off their skills! I'd definitely wear one of those, they're so unique and cool! Thanks for sharing! xoxo, Veena <3

  6. You making me crazy over this. what a great idea!!
    i like i like i like!

    xo Baz from

  7. Oh I love these scarves. 'Land of Saned' would have to be my favourite x