Sunday, October 23, 2011


Good things reach the land down under - soon enough. Australia may not be geographically close to the fashion scene in Europe or in the States, but that doesn't stop us from accessing style, great labels, hot designs and keeping up global fashion trends. ASOS, one of the most acclaimed international online retailers has literally hit the shores of Australia with the official launch of their online stand-alone Australian store -
Renowned as "The" online fashion and beauty giant, ASOS takes pride in being the world’s biggest wardrobe hoping to offer its Australian customers the largest unrivalled breadth of choice. With over 50,000 branded and private label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty, there's the unlikely chance you'll resort elsewhere. Aussie actress and model Isabel Lucas stars as the face of ASOS Australia, shaping up to be fashion's latest muse. With her high cheek bones, aqua eyes and fresh no-make up face, this Aussie darling is also shaping up to being Hollywood's hippie/flea market beauty. Her quirky, feminine style comes to life in her ASOS Magazine feature shot in an old cabin in Laurel Canyon, CA. Australia could not be more proud - she looks effortlessly fantastic, laid back and comfortable. 

Here's a behind-the-scenes video of the shoot: 

ASOS Magazine is jam-packed full of the latest trends, ASOS head-to-toe outfits and interviews with the hottest most popular bloggers and style icons of the season. Here are a few of my favourite clippings as well as a mash-up of my favourite pieces from at the moment. I'm lusting yellow, Peter Pan collars, suede pumps and sequins!! 

So come on fellow Aussies, shop ASOS today. If the 50,000+ product range hasn't got you tempted, remember - it's FREE DELIVERY SITE WIDE. Boom! 

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  1. pretty! i love isabel lucas! xx

  2. yay to getting asos! it's just like us here in hawaii...we're deprived of many fashion greats lik h&m and zara & topshop!

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