Tuesday, December 06, 2011

THE RUBI SHOES PROJECT LAUNCH - FLINDERS LANE, MELBOURNE



There are moments in life when you have to pinch yourself to make sure you're not living a dream - this moment was one of them.

In accompanying the launch of Rubi Shoes' latest collection and lookbook, The Rubi Project concept store was created nestled in Melbourne's bustling laneway - Flinders Lane.  Here myself, Mollie and Margaret were flown down from Sydney to attend the event, along with other Melbournian bloggers/media whom also joined in the celebration. I remember experiencing a bundle of emotions and excitement upon my arrival as only days before the launch, we were informed our images were to be featured on the store windows. Our blog URLs would also be included as well as QR codes in which passers-by could scan and be directed to each of our blogs. Seeing myself almost life-size in the store window was a surreal experience in itself, it's crazy to think the pop-up store will be around for another 6 months for the public to visit.

The Rubi Project is no doubt a treat to the senses, offering a refreshing new look with it's bright atmosphere and tasteful visual merchandising. All white decor, French antique styled draws and scattered arm stands proved a new direction from existing Rubi stores many of us are familiar with. Each corner of the store was styled to a distinct theme and transitioned nicely from coloured suede-like heels/wedges, to boho-inspired heels, a multitude of sandals to funky sneakers and indie grunge boots for the cooler months to come. My eyes could not help but to light up at the sight of a much bolder, daring range of shoes and the more-than-generous candybar centred in the store. Finally meeting the Rubi team was a pleasure in itself, you could not commend enough how great of a job they have done. I made sure I snapped a lot of photos to share with you all - so please, scroll down and feast your eyes on what's to come for Rubi Shoes.

Front window display

Margaret getting her photo taken
Lots of coloured platform heels and wedges
Rubi Shoes latest lookbook in store
Mollie, myself and Margaret
Painted green heels used a part of a feature wall decor
The ever-so-popular Serena Heel
Stacks of arm candy
Melbournian blogger and reader Estelle with Margaret
Sweet summer cocktails
More jewellery and wrist-wear
The incredible candybar!! Willy Wonka much?
Self-confessed truth.
Preparing for winter
Myself and one of Rubi's clever visual merchandisers Steph
Funky velcro kicks

I have been reading Estelle's blog Ash and Belle for a long while now, so as soon as I knew I was flying down to Melbourne I was hoping we would have the opportunity to meet for the first time. Little did I know Estelle was already attending the event, making the night even more special. I would sincerely like to send a big thank you to Estelle for being so kind enough to escort me from Spencer Street to Flinders Lane and ensured I got there all in one peace. You're the best and am so happy to have finally met you! xx
Crochet lace delights
How stunning is that aqua/gold heel!
Lookbook to be in Rubi Stores around Australia and Singapore


For those in Melbourne, make sure you experience at first hand The Rubi Project located at 238 Flinders Lane. But don't fret Sydney-siders, Rubi has something up their sleeve for you soon! So keep your eyes peeled for more details ;)

Being a whirlwind of a day, I am forever grateful to the people who have been a part of Your Only Black Swan and it's journey to this point. I would like to thank and serve credit to my sister Kassandra Hernandez and dear friend Yesha Singh for being the creative eyes behind the camera and capturing vibrant quality photography to share with you here. I would also like to thank the wonderful Laura and Rubi team once again for this amazing opportunity to collaborate with a brand I so much fondly admire.

Wearing: vintage dress by Ghost and Flowers,
Josie Wedges by Rubi Shoes, Marc Jacobs chronograph watch and Marcs leather bag.

Hope you're all enjoying a good start to the week!


x Lauren

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13 comments :

  1. Amazing Lauren!! The life size billboards look insane, and I couldn't think of a more deserving blogger either gorgeous. Your Rubi looks you've been posting lately are each so diverse yet all still remind me of your style. So into all the brights and those Serena Heels are now top of my list x

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  2. Congrats Lauren for the store window. You look great. Great shots.

    Christie x

    Dark Blue Stripes

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  3. omg omg omg. so many awesome shoes! cant wait for those boots in winter.

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  4. I work with some of those girls!! I'm so excited for you, you're one of the leading Aussie fashion bloggers paving the way for the rest of us!! xx

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  5. what a gorgeous showing!
    looks like you had a ball and love your blog, new follower :D
    jessie x
    the weekend project.

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  6. Congrats! You look great!

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  7. In love with the shoes. Following you on twitter

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  8. SO COOL! you look ultra fab!
    congrats gorgeous girl!
    XXX

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  9. yet again another awesome rubi post! xx

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  10. congrats babe. you look amazing x

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  11. this is amazing and you've deifintely done a great job on styling rubi shoes~!! Am really proud of you!

    x
    twee
    www.EzzentricTopz.blogspot.com
    SHOP Ezzentric Topz

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  12. I saw your blog in the Rubi catalogue and decided to pop by it! I love your blog and I think you must have had such an amazing experience working with Rubi! Congrats xo

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