There are moments in life when you have to pinch yourself to make sure you're not living a dream - this moment was one of them.
In accompanying the launch of Rubi Shoes' latest collection and lookbook, The Rubi Project concept store was created nestled in Melbourne's bustling laneway - Flinders Lane. Here myself, Mollie and Margaret were flown down from Sydney to attend the event, along with other Melbournian bloggers/media whom also joined in the celebration. I remember experiencing a bundle of emotions and excitement upon my arrival as only days before the launch, we were informed our images were to be featured on the store windows. Our blog URLs would also be included as well as QR codes in which passers-by could scan and be directed to each of our blogs. Seeing myself almost life-size in the store window was a surreal experience in itself, it's crazy to think the pop-up store will be around for another 6 months for the public to visit.
The Rubi Project is no doubt a treat to the senses, offering a refreshing new look with it's bright atmosphere and tasteful visual merchandising. All white decor, French antique styled draws and scattered arm stands proved a new direction from existing Rubi stores many of us are familiar with. Each corner of the store was styled to a distinct theme and transitioned nicely from coloured suede-like heels/wedges, to boho-inspired heels, a multitude of sandals to funky sneakers and indie grunge boots for the cooler months to come. My eyes could not help but to light up at the sight of a much bolder, daring range of shoes and the more-than-generous candybar centred in the store. Finally meeting the Rubi team was a pleasure in itself, you could not commend enough how great of a job they have done. I made sure I snapped a lot of photos to share with you all - so please, scroll down and feast your eyes on what's to come for Rubi Shoes.
Front window display
Margaret getting her photo taken
Lots of coloured platform heels and wedges
Rubi Shoes latest lookbook in store
Mollie, myself and Margaret
Painted green heels used a part of a feature wall decor
The ever-so-popular Serena Heel
Stacks of arm candy
Melbournian blogger and reader Estelle with Margaret
Sweet summer cocktails
More jewellery and wrist-wear
The incredible candybar!! Willy Wonka much?
Preparing for winter
Myself and one of Rubi's clever visual merchandisers Steph
Funky velcro kicks
I have been reading Estelle's blog Ash and Belle for a long while now, so as soon as I knew I was flying down to Melbourne I was hoping we would have the opportunity to meet for the first time. Little did I know Estelle was already attending the event, making the night even more special. I would sincerely like to send a big thank you to Estelle for being so kind enough to escort me from Spencer Street to Flinders Lane and ensured I got there all in one peace. You're the best and am so happy to have finally met you! xx
Crochet lace delights
How stunning is that aqua/gold heel!
Lookbook to be in Rubi Stores around Australia and Singapore
For those in Melbourne, make sure you experience at first hand The Rubi Project located at 238 Flinders Lane. But don't fret Sydney-siders, Rubi has something up their sleeve for you soon! So keep your eyes peeled for more details ;)
Being a whirlwind of a day, I am forever grateful to the people who have been a part of Your Only Black Swan and it's journey to this point. I would like to thank and serve credit to my sister Kassandra Hernandez and dear friend Yesha Singh for being the creative eyes behind the camera and capturing vibrant quality photography to share with you here. I would also like to thank the wonderful Laura and Rubi team once again for this amazing opportunity to collaborate with a brand I so much fondly admire.
Wearing: vintage dress by Ghost and Flowers,
Josie Wedges by Rubi Shoes, Marc Jacobs chronograph watch and Marcs leather bag.
Hope you're all enjoying a good start to the week!