Sunday, March 25, 2012

LEVI'S GO WATERLESS EVENT SYDNEY

Above: SPOTTED in The Sunday Telegraph!

Last Thursday night, I attended the Levi's Go WaterLess event held at Slide on Oxford Street and hosted by Sweaty Betty PR. Roxy and her team sure knows how to throw a party, pulling together a fashionably chic crowd, Nacho Pop on the decks, awe-inspiring (and sexy) Berliner 'Bath Man' David O'Mer, as well as a mix of mini gelatos, fish and chips and delicious cutlets to put any party guest in the mood. On the night, fellow blogger and favourite party peep Darren, Georgia, Chrissy and I mixed and mingled with Rockett Weijers (LifeWithoutAndy), Danny Clayton (Channel V), Barry Southgate, the creative duo Virginie and Lynn of Shallow Bondi, Chris and Tim from Operator Please to name a few. The event launched the partnership between denim giant Levi's and Water.Org on World Water Day (22nd March) and their pioneering to help over 1 billion people in the world who lack access to clean water. Levi's Go WaterLess range are 'jeans that save water',  a clever "design with a conscious" example that uses alternative methods in the production process to help lower water consumption whilst still achieving the classic, Levi's worn-in finish. The average pair of jeans uses 42 litres of water in the finishing process. Levi’s WaterLess products reduce the use of water in the finishing process by up to 96 percent for some styles. The brand has already made more than 13 million WaterLess products and saved more than 172 million litres of water (that’s enough to provide enough drinking water for 157,000 people for one year).

For a better insight into the WaterLess range, here's a clip of how they are actually made:


And to catch all the fun and action that went down at the Sydney event, watch the clip below. You'll be amazed what a spunky man can do in a pair of Levi's WaterLess Jeans in a bath tub.


Photos by Rockett Weijer (LifeWithoutAndy.com), Sweaty Betty PR, Mark Stanley.


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6 comments :

  1. Rockett took some amazing shots! The video is compiled amazingly, love the spunky background music. Looks like it was quite the party.

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  2. Your top is bloody fabulous! Love that vibrant watercolor pattern!

    Pictures look really great, and omg that's Nacho Pop (I've been to some of his hip hop classes)! What a small world!

    Nora
    Nora Finds

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  3. haha I'm even more jealous now! Well done Sweaty Betty this looks like a killer event! xxx

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  4. Wow that looks like an AMAZING event!! And you look beautiful girl and congrats with the feature

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  5. Look at you missy, on par with Erin now! So amaze and so babe :) xx

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