Tuesday, May 22, 2012


Everyone loves a fun Facebook app, whether they are easy to use, serve great results or gives you a little kick whilst connecting with friends online. Popular fashion label, River Island has got on the band wagon of super-fun Facebook apps and created the River Island Vogue Off. Don't let the name confuse you, this app isn't a styling competition but instead an interactive way of showcasing your killer dance moves, via a spunky River Island model. Here users can paste a photo of their face, onto the model and watch he or she pull the 'Blue Steel' look, move like a robot, break dance, shake it like a Polaroid picture and strike a pose! Highly entertaining, I gave it a go and couldn't help but to laugh at 'myself' perform moves I didn't know I could do. Here are some screen shots of the Facebook app and a short video by River Island introducing the campaign.

Your dance clips can be shared on Facebook and Twitter and you're even provided a copy of the URL of your individual clip. Go on, give it a go! A real people-pleaser, the River Island Vogue Off will definitely put a smile on your dial and urge you to practice those dance moves for the next time you're on the dance floor.

Sponsored by River Island

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