Saturday, August 11, 2012


(screen shots of my feature in BLEEP Magazine August Issue 2012, pg 56-61)

Earlier the last month, I was approached by a New York-based digital magazine called BLEEP Magazine. BLEEP is a type of publication that celebrates culture and the people who create it. By supporting people who are doing creative things, BLEEP gives a voice to people, places and ideas, showing people around the world that creativity is a way of life. Editor-in-Chief Ryan Brinson informed me that they would like to feature Your Only Black Swan in their latest August Issue as the "Blogger We Love",  as well as answer a few questions of what it was like working as a designer/blogger.

Here is the complete Q&A:

Where are you from?
I am based in the land down under, Sydney, Australia.

What do you do for a living?
I work as a full-time designer at an advertising agency called Onepartners. Juggling a design job and blogging can be difficult at times, but I think both of them compliment each other rather nicely. I see my blog as a creative outlet, something I can call my own.

When did you start blogging? Why?
I started blogging in early 2010. I was living out of home and trying to find my place in the world again. Being a blog reader myself, one Saturday afternoon I decided to give it a shot and well, that’s how it all began. Blogging soon helped me realise what I truly like, what I enjoy, what type of people I want to be around and basically who I am and want to be as a person.

At first glance, your blog is about fashion. But it's really about much more than that. What do you consider your blog to be about and how do you decide what to post about?
I have always been interested in fashion, being a creative and visual individual I see clothes as an extension of one’s self. Working in graphic design, you learn to communicate information visually and I see fashion doing the exact same thing via different mediums. I see my blog as a reflection of my personality, somewhat an online diary detailing my personal tastes and a place of inspiration. I don’t normally have a guideline as to what to post and what makes it on the blog. If I like it, I’ll post it. If I find it relevant to current trends and it reflects my “personal style” I’ll share it.

What niche have you carved out for yourself in the blogosphere?
I’m not sure if I have carved out a niche for myself, but I think it’s important to stand by your personal style and keep on it. I would describe my style as eclectic, vintage-inspired, sometimes egdy, colourful and playful. I don’t wear head-to-toe designer labels but instead mix quality staples with unique vintage finds or fast-fashion bargains. Building a visual identity is important for people and other readers to recognize you and your 'style'. My uniform usually consists of my Marc by Marc Jacobs chronograph watch, layered collar/sweater combo, a statement necklace and anything black. It’s funny when fellow bloggers or readers say “Oh my God, that is totally a ‘black swan’ piece!”

What's the purpose of your blog?
My purpose of my blog has AND always been for myself. It is my creative outlet where I have complete control over and I guess a place where I can unload my thoughts and express myself, even if it is through ‘fashion’. Lately I have been going through my archives and reading old posts. I think it’s great that I can still do the same 20 years from now and re-visit memories or recall what life was like ‘back then’.

How did your blog get its name?
Throughout my teenage years, I earned a lot of nicknames - as you do. 'Black Swan' was one of them that represented a few things; the girl who stood out amongst her group of friends, the one who always liked to wear black, my undeniable split personality of a true Gemini and then the 13 years I practiced ballet. 'Black swan' made sense at the time and the name just stuck.

Why are bloggers important?
I think bloggers are a strong indication of what's become of the fashion world today due to the influence of social media and 'going digital'. Blogs are easy to access and provide instant, dynamic content that cater for the immediacy and 'see now, want now, eat now, shop now' attitude people experience today.

What's your dream?
My dream is to continue my design career and hopefully come across a role where fashion/photography and design combine. I would like to get more involved in creative, collaborative projects and meet new people from all walks of life. I want to travel as much as I can, see the world and hopefully witness a sunset over Santorini.

- Lauren Hernandez,

So there you have it! A little bit about myself that you may have or may not have not already known! If you're interested in getting to know more about BLEEP or would like to check out other creatives, check out their August issue online today. Just click this link and enter full screen!


  1. You go girl! Great feature, I enjoyed reading the interview. You looks amazing as always!

  2. That's an incredible feature, amazing job! Congrats - I loved reading the interview bit. Congratulations again, you deserved this :) There's a new giveaway open on my blog in honor of Seven Inch Stilettos reaching 600 followers, so feel free stop by and enter if you'd like to win a care pack filled with my favourite beauty goodies!

    ♡ veena |
    twitter/instagram: @veenamccoole

  3. Great interview. I like your reference to fashion as visual communication.

  4. Congrats, this is a cool job!
    Loves from Turkey ;))

  5. love this extended insight into your life Lauren & congrats on the feature :)
    I totally agree with you about how blogging has helped you figure out the person you want to be :)

  6. I want to to thank you for this wonderful read!
    ! I absolutely loved every little bit of it.
    I've got you bookmarked to look at new things you post…

    My blog :: cruise vacation