Earlier in the month, I was invited to attend the exclusive Australian launch of ASOS In Your World collection at the Sydney Opera House. Designed exclusively for Australian fashionistas, the range clearly reflects the casual chic, laid back lifestyle Ozzies are famous for. From beach to bar, eclectic summery prints take form in high split maxis, sundresses, cropped tanks and pullovers. Strappy and bejewelled swimwear are a focus, peeping from beneath tailored jackets or teamed with floor sweeping skirts. Turning things up a notch, ASOS adds a playful element with hologram-inspired metallic dresses and jeans which are sure to turn heads. The hemline is however dropped to the knee and necklines high. Sequins and sparkle add that glamour touch, also in the form of this sunshine yellow halter dress. Whether its a cocktail in hand or SPF 30+ sunscreen, this collection from ASOS makes summer dressing effortless and casual cool. Why opt for stilettos when you can team up white platform sneakers with everything!
After the show, people could use their smartphones to "scan to shop" from the many product tiles on the wall. How convenient is that?!
These lampshades with pretty flowers coming out were such a lovely and innovate touch! Pin that! hehe
Line up for the show
The beautiful Sydney Harbour Bridge at dusk!
Photos and post-edit by me.
To shop the new collection, head over here. You can almost smell the salty summer breeze. I honestly can't wait to feel sand between my toes again. My favourite pieces include these patent and patterned flatform sandals and this pattern thigh-split maxi. Perfect for a casual drink in the beer garden.