Sunday, August 25, 2013

Decoding The Style with August Street Spring 2013


Wearing: Tilly Singlet, Josie Skirt, Stacey Jacket all by August Street, white chunky sandals by Windsor Smith, necklace by Cotton On. Photos by Aprilia.

August Street, one of my favourite Aussie labels have launched their Spring 2013 collection titled "Decoding The Style" and boy it's a knock-out! Starring 'model of the moment' Valentina Ruby, the range deconstructs classic styles, inventing future silhouettes. Clean shapes are slashed with sheer panels and a bold, abstract navy print takes centre stage via full print garments or accented pieces. I was lucky to be part of the campaign, featured along side other bloggers in the Spring 2013 look book. Each of us were to style a look from the collection, that expressed our personality and our favourite trends for Spring. Here I wanted to include a sheer piece, as I personally love the sexy/innocent vibes sheer pieces evoke. This Josie Skirt hit the nail on the head with it's mini front split and 90s circa style. I couldn't help but to think of Cher from Clueless and her fluffy pen. To toughen the look I opted for the Stacey Jacket with it's statement abstract print. 

On set, we watched Valentina Ruby strike a pose so effortlessly, styled with wet, sport luxe hair and bronze skin. Here are some behind-the-scenes photos from the shoot.

And the final campaign images! Love the printed two-piece ensemble and cute bralette!
The printed lookbook and my blogger feature, in stores now!

I hope you like the latest offering from August Street! For the complete collection and latest news by the label, make sure you join them on Facebook and Instagram!

I have more outfit posts to come this week, so be sure to keep a look out! For now I'll leave you with my track for the week! Aeroplane's latest funky boogie edition "All Night Long" - 50 mins of solid, groovy beats. Enjoy. Love the Preatures opening!

x L


  1. This August Street collection is definitely my fave so far! Looking gorgeous as always in this August Street combo babe x

    P.S. Our blog has moved to

  2. Loving the skirt! So cute!