Sunday, July 13, 2014

BRUTAL - EVIL TWIN DESIGN COLLABORATION

In the last 6 months or so, I have been involved in a special collaboration with Aussie label, Evil Twin. This project has been in the works for quite some time and I am more than pleased to finally share it with you all. As part of Evil Twin's AW14 collection titled 'Under Construction' I was invited to design a placement graphic focusing on the word 'Brutal'. For those who are familiar with the brand, Evil Twin is known for their take on the darker side of street style, fusing hard edges with feminine silhouettes to create the ultimate goth-grunge designs. Evil Twin designer Jodie McKenzie provided me with references of the aesthetic she envisaged for the collection; large, bold type that could possibly be applied to a sweater/knit. After sketching with pen and paper and experimenting with type in Illustrator, I came up with this integrated lock-up of the word 'brutal'. My intention was to present the word 'brutal' as an ambiguous graphic print. Featuring distressed, warped typography and use of negative/positive space, the graphic can be applied to any fabric with the use of only one colour. I presented two colour ways, black/white and red/white. Evil Twin opted for the black/white version with the design knitted into the sweater. The end-product can be seen below! I'm so happy with the result!


The graphic was only used as a yardage print! How exciting!


I would like to give a big thank you to Jodie and the team at Evil Twin for having me on board. It was definitely a rewarding experience to work my hand in fashion graphic art and I look forward to doing something similar in the future! Would love to know your thoughts, or if you have any feedback please feel free to share in the comment section!

Much love!

x L

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